Living to 100™ Privacy Statement
Herein, Living to 100™ represents the website www.livingto100.com, and its copyright owner. Living to 100™ respects the privacy of every individual who visits www.livingto100.com (the Web Site or Living to 100™). Living to 100™ is committed to using all reasonable efforts to protect the privacy and security of the users of our site. We understand that health is a very personal, private subject. This Privacy Policy will tell you what information we collect, how it is used, and what your choices are. Please read this policy carefully. Changes will be posted here so please refer to this policy regularly.
A Note to European Union Users
We adhere to the United States / European Union Data Protection Safe Harbor
Arrangement, which can be located at http://www.export.gov/safeharbor
(the "Safe Harbor"). You expressly consent to the processing of your
personal data in accordance with this privacy statement. Your personal data
may be processed in the country in which it was collected and in the United
States. United States laws regarding processing of personal data may be less
stringent than the laws in your country.
- If you indicate a desire to be featured in a major national magazine
- Information You Provide to Us
- Use of Your Data
- U.S. Health Information Privacy (HIPAA)
- Are there advertisements Living to 100™'s web site?
- What security precautions are taken by Living to 100™ to protect your privacy?
- Which web pages and web sites does this policy apply to?
- Your acceptance of these terms
- Reporting claims of copyright infringement
- Terms and Conditions of use
1. If you indicate a desire to be featured in a major national magazine
If you indicate a desire to be featured in a major national magazine
A major national magazine (the name of which will be announced in early January, 2007) will be doing a feature on people's life expectancies and what it takes to live a long and healthy life. People using the www.livingto100.com website have the opportunity to indicate their willingness to be potentially contacted by the Magazine's editorial staff in order to have their likeness, some or all of their calculator answers and calculated longevity included in the magazine (and any derivatives thereof). If you indicate your willingness to do so by accepting the terms and conditions created for this opportunity (click on the underlined text: Magazine opportunity terms and conditions), you are indicating your permission for the www.livingto100.com website to share your health and other information with a third party and potentially, if selected by the Magazine, the public at large. The Magazine opportunity terms and conditions (TOC) REPLACES the below "Information You Provide to Us", "Use of Your Data and U.S. Health Information Privacy (HIPAA)" statements.
2. Information You Provide to Us
Definitions: Anonymous versus Personal Data
- Anonymous data are data that have been completely disassociated from any
personal information or data that could identify you. In other words, anonymous
data does not allow a person to be identified.
- Personal information or data are defined as information that facilitates the ability to identify who you are and/or how to contact you. This information could include, for example, your name, address, telephone number, e-mail address, or any information about you that is associated with these or other potential identifiers.
When the Data You Provide is Anonymous
You can determine your estimated life expectancy without providing identifying information. In the case where you have not provided personal information, we take additional steps to anonymize the data you provide.
Living to 100™ may also automatically collect non-personally-identifiable information about your use of the Web Site, such as the domain from which you access the Internet, the date and time you access the Web Site, and the Internet address of the website from which you linked directly to our Web Site. This information will not be linked to personally-identifiable information. Living to 100™ may use this information to analyze and enhance the Web Site, and may aggregate data you provide with that of others using the website and share such aggregated information (which cannot identify you) with business partners, sponsors and other third parties.
Instances In Which We Retain Your Personal Data
One time request for feedback: There are instances in which we do need personal information to provide services that you request. For example, if you choose to pay for a one-time feedback regarding what you are doing right and wrong in terms of your life expectancy, we ask you for information that is necessary to process your credit card purchase. This information includes your credit card number, billing address (including street address, city, state, country, and zip code), and phone number. These data will be purposefully dis-associated with the information you provide to determine your life expectancy.
Referring someone else to Living to 100™: There is the option on the Living to 100™ website to email another person with information about the site. We will retain both your email address and that of the person you referred for the purpose of keeping both of you appraised of services and new developments offered by Living to 100™.
When you indicate that you would like us to retain your contact information, your answers to the Living to 100™ life expectancy quiz and your calculated life expectancy or longevity:
Sharing unsolicited information with Living to 100™: Please do not provide personal information via email to Living to 100™ unless it is through our secure on-line contact form or contact the necessary party using traditional means such as telephone or postal mail. Remember that e-mail messages, while in transit, can be viewed by other Internet users. If you provide us feedback regarding our site or services via e-mail, we will collect your name and e-mail address in order to send you a reply.
You can unsubscribe to any service that you have subscribed to at any time by clicking here to unsubscribe.
As explained below (see #3), we also collect and log the IP address (an identification number associated with your computer) when you visit the Living to 100™ web site.
Living to 100™ may occasionally provide statistics to third parties related to the number of visitors who use the site. These statistics do not provide personally identifiable information.
3. Use of Your Data
Use of your data to provide you services
There are situations, as noted above, in which Living to 100™ may retain your personal data. Your personal data is used to provide you with services including the determination of your life expectancy, a customized feedback of what you are doing right and what you could improve upon (this may be for a fee), and intermittent emails alerting you to new services or noteworthy items related to the Living to 100™ website.
Your choices in how Living to 100™ uses your personal data
There are different levels of services provided by Living to 100™. You can use the life expectancy quiz anonymously to determine your life expectancy, but to do so, you must check a box indicating that you understand and agree to this privacy statement. You are also given the option of providing your email address and a password and some basic demographic data (your age, gender, zip or mailing code, country of residence) in order to receive a semiannual reminder to take the longevity quiz again. When you login, you will be provided with a quiz showing the last set of answers that you provided. You can then change just the answers that are different for you at that new point in time. In this case, your identifying information will be associated with the personal information you provide in taking the life expectancy quiz.
If you choose or have chosen to become a member, then we will use your email address to be in communication with updates, the newsletter and prompts for the reassessment of your life expectancy and providing you with your revised personalized feedback.
Use of your financial information to process your payment
There may be instances in which you are requested to provide a payment to use the Livingto100.com Life Expectancy or Longevity Calculator (eg the foreign language versions). This information includes your credit card number, billing address (including street address, city, state, country, and zip code), and phone number. In the case of the one-time payment option in which you receive a one-time feedback, these data will not be associated with the information you provide to determine your life expectancy.
Anonymizing your data
We may anonymize your data by excluding all information that could reasonably identify you. We analyze these anonymous data combined with the anonymized data of other users of the Living to 100™ website to help us make improvements to the website and to potentially make these data available to third parties at our discretion.
Providing Your Personal Data to Others
Keeping your personal data safe and confidential is of the utmost importance to us. We do not and will not provide your personal data to third parties except, as authorized by you, to charge your credit card to pay for services provided to you by Living to 100™.
Living to 100™ may, in order to comply with relevant Federal, State or local laws, be required to provide your personal data in response to legal actions or legal proceedings that are required to protect Living to 100™ services or the rights and property of Living to 100™.
If another company acquires the Living to 100™ website and/or its assets, that company will possess the personal data collected by it will assume the rights and obligations provided by the most recent privacy statement posted on the Living to 100™ website.
4. U.S. Health Information Privacy (HIPAA)
We understand that most of our U.S. Website users or customers are Covered Entities under the Health Information Portability and Accountability Act (HIPAA) privacy regulations. While Living to 100™ is not formally a HIPAA Covered Entity, we wish to go out of our way to do our utmost to preserve the privacy of information that we receive. Thus, we:
- Ensure that medical information that identifies you is kept private;
- Give you this notice of our legal duties and privacy practices with respect to medical information about you; and
- Follow the terms of the notice that is currently in effect.
- We have made available to our sales and marketing employees training materials on the HIPAA privacy regulations, and expect our employees to respect our customer's explicit and implicit instructions regarding incidental exposure to protected health information while visiting a customer's site.
If you have any questions or concerns, please contact us at HIPAA@livingto100.com
5. Are there advertisements on Living to 100's™ web site?
Living to 100™ seeks sponsors to advertise on its website. We make it clear to any advertisers that their sponsorship cannot and will not influence the content of Living to 100. All advertisements and sponsors will be clearly demarcated as advertisements or sponsors.
Third party companies help us to make sure that our content and advertising are relevant and effective, and to analyze how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes, for example, the pages you visited at Livingto100.com. This information helps us learn things like what pages are most attractive to our visitors, which products are most interesting, and what kinds of offers our visitors like to see. Although our third party marketing partners manage the information coming from our site on our behalf, we control how that data may and may not be used.
The ads on the Livingto100.com pages are delivered to you by DoubleClick, our web advertising partner. Information about your visit to Livingto100.com, such as number of times you have viewed an ad, is used to serve ads to you whenever you visit Livingto100.com. For more information about DoubleClick, cookies, and how to opt out, please click here.
6. What security precautions are taken by Living to 100™ to protect your privacy?
Living to 100™ wants any personal information that you provide to us via this web site to remain as secure as possible. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, Living to 100™ cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your personally-identifiable information, we will take reasonable efforts to ensure its security on our systems. Accordingly, we use all reasonable efforts to prevent unauthorized access by a secure firewall and use of security infrastructure to protect the integrity and privacy of such personal information. As an additional security measure, your personal information is also encrypted during transmission by Secure Socket Layer (SSL) 128-bit encryption software. (Encryption is a common method used to transmit sensitive data across the Internet. Encryption temporarily makes the text unreadable during the time it is being transmitted over the Internet.) Please note, that for encryption to work, your browser must be Netscape or Internet Explorer version 4.0 or higher, also encrypted. Not all versions of Netscape and Internet Explorer have 128-bit encryption capability; you will have to download the upgrade for that level of encryption.
7. Which web pages and web sites does this policy apply to?
This on-line Privacy Policy applies only to the Living to 100™ Web site. The Living to 100™ website contains links to other sites. Please be aware that this on-line policy does not apply to those sites. We encourage you to read the Privacy Policy on any other sites before providing them with personal information.
Living to 100™ assumes no responsibility for the information practices of sites you are able to access through its Web Site. These links to other sites do not imply affiliation or endorsement of a linked site.
8. Your Acceptance of These Terms
By using the Living to 100™ Web Site, you signify your assent to the Living to 100™ Privacy Policy and its terms. If you do not agree to this Policy, please do not use this Web Site. We may occasionally need to make changes to our Privacy Policy to reflect changes in our site and address new issues. Thus, please regularly review this page, checking at the bottom of the page when changes were last made. Your continued use of the Web Site following the posting of changes to these terms will mean you accept those changes. Living to 100™ will, however, use personally-identifiable information only in accordance with the version of the Privacy Policy under which the information was collected.
9. Information for Reporting Claims of Copyright Infringement
In accordance with the Digital Millennium Copyright Act, 17 U.S.C. § 512 (the DCMA) Living to 100™ is registered as a Service Provider with the United States Copyright Office. Notifications of copyright infringement claims occurring on the Living to 100™ website should be reported to our designated agent. Please use the contact form page of this website indicating DMCA Agent in the subject line.
Provide the following information to the DMCA:
- Indicate who the copyright owner is or the person authorized to act on their behalf along with contact their contact information;
- A description of the copyrighted work claimed to have been infringed;
- A description of the infringing material and information reasonably sufficient to permit Living to 100™ to locate the material;
- Your contact information, including your address, telephone number, and email, if different from the above;
- A statement by you that you have a good faith belief that use of the materialin the manner complained of is not authorized by the copyright owner, its agent, or the law; and
- A statement that the information in the notification is accurate, and, under the pains and penalties of perjury, that you are authorized to act on behalf of the copyright owner.
Dispute Resolution
If you have any concerns that Living to 100™ has not adhered to this Privacy Statement, please contact Living to 100™ by this web site's contact page. Please place Privacy Concern in the subject line. We will do our best to address your concerns. If you feel that your complaint has been incompletely addressed, we ask that you let us know so that we can further pursue your concern(s). If you and Living to 100™ are unable to reach a resolution to the dispute, you and Living to 100™ will settle the dispute exclusively under the rules of the American Arbitration Association (www.adr.org).Changes to This Privacy Statement
This Privacy Statement may be intermittently changed by Living to 100™. If you plan to return to this website to re-take the questionnaire, please check when this Privacy Statement was last revised. If the Privacy Statement was revised since you last visited the website, please re-read the Privacy Statement before you agree to its terms.
This Privacy Statement was last revised in June, 2005.If you have any questions or concerns about our Privacy Policy, please contact us.
10. Terms and Conditions of Use
Use of the Web Site is governed by the Living to 100™ Legal Statement.
